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Social media technologies may be particularly disruptive for business, because they undermine some of the key reasons why companies survive or thrive. One of the key competitive resources for modern organizations is knowledge, and knowledge integration — the ability to combine, exchange and integrate the diverse knowledge of its employees — is a key function in any firm. Getting people to coordinate knowledge and cooperate on a common task is inherently difficult, and the firm has been the best mechanism for enabling the type of collaboration essential to create, store and apply valuable knowledge.
~ Gerald C. Kane

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Culture is everything because it determines how you behave. If your culture doesn’t value social and enable change, you’ll never survive this. You know all the history of all the companies that haven’t made it. Culture is a very critical piece of it and changing it, as you well know, is a really difficult thing to do.
~ Carlos Dominguez on Why Social Engagement May Be More Important Than Marketing via MIT Sloan Management Review

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