Quote, Unquote

Culture is everything because it determines how you behave. If your culture doesn’t value social and enable change, you’ll never survive this. You know all the history of all the companies that haven’t made it. Culture is a very critical piece of it and changing it, as you well know, is a really difficult thing to do.
~ Carlos Dominguez on Why Social Engagement May Be More Important Than Marketing via MIT Sloan Management Review