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Maturity models show the main stages of company’s evolution faced with a given problem. Factual and easy to understand, they provide a reliable and effective response to this type of question. They allow you to assess your current situation, to place your company in the scale of maturity and to work towards an improvement plan.
~ Jean-Marie Camiade and Melanie Claisse via The Maturity Model: Social Media Marketing

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Every established company that has moved from products to services, from hardware to software, or from physical to digital products needs to focus anew on user experience. Every established company that intends to globalize its business must invent processes that can adjust to different cultural contexts.
~ Jon Kolko

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Instagram w/ visual impact
via McMaster University

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