Quote, Unquote

The new thinking has to be, a customer has a problem, and they’re a great customer of yours — how do you make them an advocate? How do you make them a proponent of your brand? Because in the world in which we’re living today, it’s no longer about how much money I spend. It’s about what people are saying about me.
~ Carlos Dominguez on Why Social Engagement May Be More Important Than Marketing via MIT Sloan Management Review