Most of us view the world as more benign than it really is, our own attributes as more favorable than they truly are, and the goals we adopt as more achievable than they are likely to be.
~ Daniel Kahneman

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There is no evidence that risk takers in the economic domain have an unusual appetite for gambles on high stakes; they are merely less aware of risks than more timid people are.
~ Daniel Kahneman

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Confidence is a feeling, which reflects the coherence of the information and the cognitive ease of processing it. It is wise to take admissions of uncertainty seriously, but declarations of high confidence mainly tell you that an individual has constructed a coherent story in his mind, not necessarily that the story is true.
~ Daniel Kahneman

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The world in our heads is not a precise replica of reality; our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed.
~ Daniel Kahneman

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A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
~ Daniel Kahneman

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Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.
~ Daniel Kahneman

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