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More than any other mass medium, radio enjoys a captive audience — if only because so many of the listeners are driving — but in a major market there are dozens of AM stations to listen to, plus of course FM and satellite radio, and even a very seductive and successful station rarely gets more than a five or six percent audience share.
~ David Foster Wallace

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Whatever the social effects of talk radio or the partisan agendas of certain hosts, it is a fallacy that political talk radio is motivated by ideology. It is not. Political talk radio is a business, and it is motivated by revenue. The conservatism that dominates today’s AM airwaves does so because it generates high Arbitron ratings, high ad rates, and maximum profits.
~ David Foster Wallace

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