Good design is unobtrusive.
~ Dieter Rams

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We need to take more care of our environment. That means not only our personal environment but also our cities and our resources. That is the future of design.
~ Dieter Rams

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Good design makes a product understandable.
~ Dieter Rams

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We need to deal with our resources differently, in terms of how we waste things. We have to move away from the throwaway habit. Things can, and must, last longer.
~ Dieter Rams

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I didn’t intend the 10 principles of good design to be set in stone forever.
~ Dieter Rams

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What I am especially bothered by today is that, particularly in the media, design is being used as a ‘lifestyle asset.’ I’m bothered by the arbitrariness and the thoughtlessness with which many things are produced and brought to the market.
~ Dieter Rams

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Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
~ Dieter Rams

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Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
~ Dieter Rams

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Less, but better.
~ Dieter Rams

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