Good design is unobtrusive.
~ Dieter Rams

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What I am especially bothered by today is that, particularly in the media, design is being used as a ‘lifestyle asset.’ I’m bothered by the arbitrariness and the thoughtlessness with which many things are produced and brought to the market.
~ Dieter Rams

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I learned a lot from architecture.
~ Dieter Rams

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Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
~ Dieter Rams

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Having small touches of colour makes it more colourful than having the whole thing in colour.
~ Dieter Rams

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We have too many unnecessary things everywhere. I would describe this as inhumane.
~ Dieter Rams

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Good design is innovative.
~ Dieter Rams

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To be a good designer, you have to be half-psychologist.
~ Dieter Rams

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Good design is environmentally friendly.
~ Dieter Rams

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