Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
~ Dieter Rams

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Having small touches of colour makes it more colourful than having the whole thing in colour.
~ Dieter Rams

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We have too many unnecessary things everywhere. I would describe this as inhumane.
~ Dieter Rams

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Good design is innovative.
~ Dieter Rams

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To be a good designer, you have to be half-psychologist.
~ Dieter Rams

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Good design is environmentally friendly.
~ Dieter Rams

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We need to deal with our resources differently, in terms of how we waste things. We have to move away from the throwaway habit. Things can, and must, last longer.
~ Dieter Rams

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Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
~ Dieter Rams

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You have to think carefully in advance about what you’re making and how you will make it, because for both architecture and industrial design, the cost of changing things afterward is much higher than the cost of better preparation.
~ Dieter Rams

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