A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection — not an invitation for hypnosis.
~ Umberto Eco

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I don’t miss my youth. I’m glad I had one, but I wouldn’t like to start over.
~ Umberto Eco

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The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else. If it had been possible he would have settled the matter otherwise, and without bloodshed.
~ Umberto Eco

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Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used “to tell” at all.
~ Umberto Eco

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