Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
~ Jim Collins, Good to Great

Bad decisions made with good intentions, are still bad decisions.
~ Jim Collins, Good to Great

A company should limit its growth based on its ability to attract enough of the right people.
~ Jim Collins, Good to Great

When you have disciplined people, you don’t need hierarchy. When you have disciplined thought, you don’t need bureaucracy. When you have disciplined action, you don’t need excessive controls.
~ Jim Collins, Good to Great

The purpose of bureaucracy is to compensate
for incompetence and lack of discipline.
~ Jim Collins

Level 5 leaders embody a paradoxical mix of personal humility and professional will. They are ambitious, to be sure, but ambitious first and foremost for the company, not themselves.
~ Jim Collins, Good to Great

Thoughtless reliance on technology is a liability.
~ Jim Collins, Good to Great

The moment you feel the need to tightly manage someone, you’ve made a hiring mistake.
~ Jim Collins, Good to Great

Few people attain great lives, in large part because it is just so easy to settle for a good life.
~ Jim Collins, Good to Great

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It is very important to grasp that Level 5 leadership is not just about humility and modesty. It is equally about ferocious resolve, an almost stoic determination to do whatever needs to be done to make the company great.
~ Jim Collins, Good to Great